Google Tests Verified Check Marks In Search Results For Certain Companies
Alphabet’s Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites. Fraudulent websites impersonating official businesses or services could creep up in online search results, leading users to view false information about the business, deceiving users and potentially harming the brand. “We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google,” the spokesperson said. Google already uses automated systems to identify pages with “scammy” or fraudulent content and prevent them from… Read More »Google Tests Verified Check Marks In Search Results For Certain Companies