When Stranger’s Tata Indica Praise Brought “Joy” To Ratan Tata: Niira Radia
A stranger’s praise for Tata Indica car once brought “joy” to Ratan Tata’s face, said Niira Radia, whose company managed public relations for the Tata Group from 2000 to 2012. The compliment came at a time when his company was dealing with a wave of consumer complaints around several product quality issues that cropped up immediately after the launch. “This gentleman in Dubai came up to him (Ratan Tata) in a mall and said ‘Sir, sir, I have an Indica. And he looked at me thinking someone is going to complain. But the gentleman looked at him and said, ‘No, no, I love your car. It’s lovely. I bought the car and I bought a… Read More »When Stranger’s Tata Indica Praise Brought “Joy” To Ratan Tata: Niira Radia