<p>On October 1, Prime Minister Narendra Modi introduced a slogan that quickly gained traction: “If united, we are safe.” Following the historic victory in the Maharashtra Assembly elections, PM Modi reiterated this slogan from the stage, emphasizing its significance. Earlier, Uttar Pradesh Chief Minister Yogi Adityanath had also delivered a powerful slogan: <em>”</em>Divided, we will fall.<em>” </em>For the past two months, these slogans have dominated Maharashtra’s political discourse and even resonated across the nation. They became rallying cries for the Mahayuti (Grand Alliance), motivating party workers and striking a chord with the electorate. The simplicity and directness of these messages effectively communicated the alliance’s vision of unity and collective strength to counter opposition narratives. The slogans were not mere words; they embodied the BJP-led alliance’s strategy to highlight the importance of staying united to achieve development, progress, and safety. These catchphrases became symbols of the campaign’s focus, resonating strongly with voters who were already engaged with the themes of unity and stability. Ultimately, these slogans played a critical role in energizing the base and swaying undecided voters, contributing significantly to the alliance’s sweeping victory in Maharashtra. This triumph underscores the power of impactful messaging in shaping political outcomes.</p>